A curated collection of web engineering platforms, brand identities, fine art photography, and cinematography.
Art directed, designed, and produced a 16-page high-fashion print and digital lookbook catalog for Prima Dress (Los Angeles Fashion District), showcasing seasonal eveningwear, prom gowns, and cocktail attire for wholesale buyers.
Produced a promotional video asset for Prima Dress (Prima Fashion), an apparel brand operating out of the Los Angeles Fashion District. As showcased in the video, the objective was to create a modern, digital business card that highlights the vibrant showroom environment while cleanly presenting essential company contact information and store location details.
Captured dynamic outdoor lifestyle footage for Prima Fashion to showcase their apparel in vibrant, real-world environments. Moving beyond their Los Angeles Fashion District showroom, this project aimed to highlight how the garments move, look, and feel in natural lighting, providing highly engaging content for the brand's social media channels and marketing campaigns.
Captured dynamic outdoor lifestyle footage for Prima Fashion to showcase their apparel in vibrant, real-world environments. Moving beyond their Los Angeles Fashion District showroom, this project aimed to highlight how the garments move, look, and feel in natural lighting, providing highly engaging content for the brand's social media channels and marketing campaigns.
Collaborated with Basecamp International Inc., a prominent apparel brand in the Los Angeles Fashion District, to direct and shoot a professional modeling campaign for their new line of leggings. The primary goal was to create high-quality, lifestyle-driven imagery optimized specifically for their Amazon product listings to increase conversion rates and showcase the fit and versatility of the garments.
Engineered and designed a custom Shopify eCommerce experience for Prima Dress (Los Angeles Fashion District), combining high-fashion visual aesthetics, custom Liquid architecture, and seamless conversion-focused UX.
Produced a high-impact website hero video for Prima Fashion, an established apparel brand in the Los Angeles Fashion District. The objective was to create a visually captivating, looping cinematic sequence for the brand’s homepage that instantly grabs visitor attention, communicates brand elegance, and drives e-commerce engagement from the moment a user lands on the site.
Partnered with Basecamp International, an apparel brand located in the heart of the Los Angeles Fashion District, to produce high-converting visual assets for their Amazon storefront. The primary objective was to capture the quality, fit, and detail of their boardshorts line, ensuring the products stand out in a highly competitive e-commerce marketplace.
Designed and developed an interactive digital hub and gaming brand platform for Zelika, a premier eSports content creator and Facebook Gaming partner specializing in Free Fire, League of Legends, and Fortnite.