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Prima Dress Catalog Look Book

Art directed, designed, and produced a 16-page high-fashion print and digital lookbook catalog for Prima Dress (Los Angeles Fashion District), showcasing seasonal eveningwear, prom gowns, and cocktail attire for wholesale buyers.

Client Prima Fashion
Role Lead Editorial Designer & Graphic Artist
Year 2024
Released
Toolkit & Deliverables:
Adobe InDesignAdobe PhotoshopAdobe IllustratorEditorial TypographyPre-Press & Print PrepColor Grading & Photo Retouching
Prima Dress Catalog Look Book

Project Overview & Editorial Vision

Prima Dress, a premier fashion brand located in the heart of the Los Angeles Fashion District (810 E Pico Blvd), commissioned a complete 16-page seasonal lookbook catalog to present their new eveningwear, prom, and special occasion dress collection to wholesale buyers and boutique owners nationwide.

The objective was to create a sleek, elevated print and digital publication that highlights fabric texture, corset craftsmanship, color options, and garment silhouettes through a blend of studio photography and outdoor architectural editorial shots.

Key Design & Production Highlights

  • 16-Page Editorial Layout: Designed a cohesive page flow using Adobe InDesign, organizing dress styles by silhouette, fabric type (satin, tulle, sequin), and color stories.
  • Color Variant System: Created custom circular color swatch indicators on each spread (e.g., magenta, royal blue, emerald, yellow, blush) to allow wholesale buyers to easily preview available colorways.
  • High-Fashion Photo Retouching: Executed comprehensive color correction, background harmonization, and skin retouching in Adobe Photoshop across all studio and on-location photography.
  • Typographic Hierarchy & Branding: Incorporated elegant serif logotype headers paired with clean sans-serif style codes (e.g., SA502311, SA502384, SA502415) for fast reference during ordering.
  • Pre-Press & Digital Collateral: Prepared high-resolution print-ready files (CMYK with full bleeds) alongside optimized digital PDF editions for email distribution and web presentation.

Visual Showcase & Gallery

Prima Dress catalog cover featuring model in a pink butterfly applique ballgown against vibrant yellow and blue architecture.
Prima Dress Catalog Cover — Strapless Light Pink Ballgown with 3D Butterfly Appliques
Model wearing a black off-the-shoulder corset satin evening dress with high leg slit and extended train in minimalist studio setting.
Style SA502311 — Black Satin Corset Evening Gown with Off-the-Shoulder Sleeves & High Slit
Two models showcasing Style SA502311 corset satin evening dresses in blush pink (front view) and emerald green (back view).
Style SA502311 — Off-the-Shoulder Satin Gown in Blush Pink & Emerald Green
Front and rear view of blonde model in a vibrant coral red strapless corset evening gown featuring sheer center illusion V-neck.
Style SA502373 — Strapless Coral Red Corset Gown with Mesh Plunge & High Slit
Models presenting Style SA502385 airy tulle evening gowns featuring criss-cross back straps and side leg slit in nude pink and hot magenta.
Style SA502385 — A-Line Tulle Chiffon Gown in Nude Champagne & Hot Pink
Model in a hot pink one-shoulder fitted evening dress featuring rhinestone neckline detail and flowing side sash against concrete wall.
Style SA502384 — Hot Pink One-Shoulder Gown with Crystal Embellished Trim
Style SA502384 evening dress shown in royal blue (front profile) and black (rear profile highlighting back cutout and dramatic side sash).
Style SA502384 — One-Shoulder Crystal Accent Gown in Royal Blue & Classic Black
Blonde model in a magenta pink one-shoulder evening dress featuring crystal encrusted shoulder strap and side waist ruching.
Style SA502388 — Magenta Asymmetrical One-Shoulder Gown with Rhinestone Strap
Dual panel lookbook layout displaying Style SA502388 gown in sunny yellow (back cutout view) and royal blue (front high slit view).
Style SA502388 — Open-Back Yellow & High-Slit Royal Blue One-Shoulder Gowns
Models showcasing Style SA502415 tiered tulle gown in lavender (front view with bust flower applique) and vibrant red (back view).
Style SA502415 — Tiered Ruffled Tulle Ballgown with Rosette Bust & Keyhole
Outdoor model editorial shot in a Mediterranean garden featuring midnight navy blue tiered tulle ballgown framed by cypress trees.
Style SA502415 — Midnight Navy Tiered Tulle Ballgown Outdoor Editorial Shot
Close-up portrait of brunette model wearing a yellow strapless satin evening gown with structured bust pleating against concrete backdrop.
Style SA502422 — Sunny Yellow Strapless Satin Corset Dress Close-Up
Blonde model in a fuchsia pink strapless satin evening dress featuring fan-pleated bodice, center ruching, and high front slit.
Style SA502422 — Fuchsia Pink Satin Corset Dress with Fan Pleated Bust & Slit
Over-the-shoulder pose of model wearing a mint green satin halter neck corset evening gown with open back and sweeping puddle train.
Style SA502424 — Mint Green Halter Corset Satin Gown with Open Back
Lookbook spread featuring Style SA502424 halter neck corset dresses with plunging V-necklines in periwinkle blue and soft blush pink.
Style SA502424 — Halter V-Neck Satin Gowns in Periwinkle Blue & Blush Pink
Back cover of Prima Dress catalog featuring model in an off-the-shoulder emerald green sequin gown with dramatic train in a stone archway.
Prima Dress Catalog Back Cover — Emerald Green Off-the-Shoulder Sequin Gown