Prima Fashion Indoor Footage for Social Media
Captured dynamic outdoor lifestyle footage for Prima Fashion to showcase their apparel in vibrant, real-world environments. Moving beyond their Los Angeles Fashion District showroom, this project aimed to highlight how the garments move, look, and feel in natural lighting, providing highly engaging content for the brand's social media channels and marketing campaigns.
Project Scope & Execution
- Location Videography: Directed and filmed outdoor sequences, expertly managing variable natural sunlight and utilizing environmental elements to create a compelling, cinematic visual narrative.
- Capturing Movement: Focused on framing the flow, drape, and texture of the fabrics in motion to give potential buyers a true-to-life perspective of the garments outside of a studio setting.
- Color Grading & Post-Production: Assembled and color-graded the raw footage in Adobe Premiere Pro to ensure visual consistency between the sunlit outdoor shots and the brand’s established aesthetic.
- Branding & Motion Graphics: Applied polished title cards and subtle branding elements using Adobe After Effects to prepare the final deliverables for immediate deployment across digital platforms.
Toolkit & Technologies
- Camera & Lens: Nikon D5600 paired with a Nikkor 18-75mm DX lens
- Software: Adobe Premiere Pro, Adobe After Effects